Canon

Canon recognises the need to shift the focus of their marketing from a product-led approach to one that is fully centred on customer benefits. Aligning to their strategy, which positions the customer at the heart of everything they do, they have an ongoing requirement to ensure their target audience has reassurance, knowledge and information at every stage of the buying cycle.

 

Projects included; Insight magazine, case studies, white papers, brochures and data sheets.

Project

Art direction / Branding / Print / Digital / Layout / User Journey /

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