Yahoo Cannes Lions
Cannes Lions has been bringing the advertising world together for 60 years. It’s primary objective is to provide a gathering place for the world’s creative and advertising teams to learn and celebrate the changing advertising landscape through a variety of sessions/forums/workshops, award ceremonies,
and evening events. Yahoo wanted to showcase the balance between beautiful native ad experiences and efficiency of programmatically buying deep audience targeting across all platforms. This was to be achieved through street activations, world cup parties, private dinners and a concierge service.
Art direction / Experiential & Interactive Design / Branding / Print / Digital / Installation / Large Format